Post by account_disabled on Mar 10, 2024 1:32:22 GMT -7
Image not owned by Girls in Marketing Calm Earlier this year meditation and sleep app Calm poked fun at Boris Johnsons resignation in a topical OOH campaign. The OOH campaign that featured throughout Transport for Londons train station network read Just resigned Take a deep breath. Pictured below is a tweet by Calm showing the campaign with the caption No were looking at you . Using current events and topical news is brand at the centre of current conversations. However this doesnt necessarily work for everyone as the cost associated with such a shortlived campaign may not be sustainable for all brands Image Calm Twitter page Aperol During the summer Aperol turned bars and outdoor spaces across the UK into Italianinspired piazzas.
The piazzas were decorated in Aperols signature orange colour and decked out with swing seats outdoor lights orange trees and even orange Fiat s to promote the brand. They also created an Aperol Piazza bar finder so that people could search to find their nearest piazza. This immersive brand exper America Mobile Number List ience isnt a new concept but when executed well it can become so much more than just an OOH advert. The piazza campaign is an example of outdoor marketing that encourages consumers to get involved explore the brand further and experience its products.
The Whats not to love about a popup piazza Image Aperol Spritz UK Instagram page Fever Tree FeverTree launched a summer campaign highlighting the importance of the main ingredient in a Gin Tonic the tonic. The campaign is based around the tagline Wed say TG an extension of their tagline If of your drink is the mixer mix with the best. This is a great example of how outdoor marketing can form part of a wider marketing campaign as the OOH element of this campaign was accompanied by further offline marketing including radio as well as digital marketing tactics such as social media marketing.
The piazzas were decorated in Aperols signature orange colour and decked out with swing seats outdoor lights orange trees and even orange Fiat s to promote the brand. They also created an Aperol Piazza bar finder so that people could search to find their nearest piazza. This immersive brand exper America Mobile Number List ience isnt a new concept but when executed well it can become so much more than just an OOH advert. The piazza campaign is an example of outdoor marketing that encourages consumers to get involved explore the brand further and experience its products.
The Whats not to love about a popup piazza Image Aperol Spritz UK Instagram page Fever Tree FeverTree launched a summer campaign highlighting the importance of the main ingredient in a Gin Tonic the tonic. The campaign is based around the tagline Wed say TG an extension of their tagline If of your drink is the mixer mix with the best. This is a great example of how outdoor marketing can form part of a wider marketing campaign as the OOH element of this campaign was accompanied by further offline marketing including radio as well as digital marketing tactics such as social media marketing.